April 4, 2020

How to interpret the Bounce Rate

The bounces (or “rebounds”) are the hits that count only one page view , or in other words browsing sessions of the site which consist of […]
April 12, 2020

The Key Performance Indicators

Whenever a display campaign is published, an SEO optimization activity is carried out, advertising via keyword advertising, a newsletter or a DEM is sent or any […]
April 18, 2020

Spam in Google Local Search and countermoves

Some time ago we dedicated two articles to Google Local Search and we examined in detail the factors that influence the positioning within the 10 “local […]
April 27, 2020

Search Engine Marketing for unknown products

In recent years I even have convinced myself that the difference between knowledgeable SEM and an improvised one lies within the ability to know once you […]