A lot has been said about content marketing and its impact on overall SEO efforts. In most of these articles, people talk about writing two types of contents, writing for human readers and writing for Google and other search engines. It is time that we change this old idea and realize the need of the hour. Trust me, a lot has changed after recent Google updates and web content is one thing which has received the major share of Google's attention.
Google recently changed algorithm, like I pointed out earlier, which helps them to find out the most useful content for a given search query. How they achieved that is another topic altogether. And with a closely guarded algorithm, we can't do anything but guess. Leaving the technicality behind, lets talk about the effect.
the primary thing to think about is that, consistent with Google itself, don't write for Google. Do not write even keeping Google in mind. Just write some great content which the human readers will like and your duty is 90% done. Google wants to present to the searcher with the foremost relevant, most informative and most useful article or webpage then they're going to in fact place articles displaying those traits at the top.
Nobody likes to read useless information, no matter how well or creatively you have written them. The same is applicable for Google. Google doesn't want to present these pages to the readers as well. So, before you create any online content, have a really clear purpose behind creating the page. Once you have a definite purpose and you know what are you going to share with the world by creating this page, obviously your content will be pithy, useful and relevant. These contents are for sure to get a good ranking in Google.
This is the latest point which I would include as the last point in this article. In this social age, the more people like your content using Google +1 or Facebook ‘Like' and other social media, the higher it's within the eyes of Google. Also, if your content is getting shared, referred to in the prominent social media, Google will consider this as a sign of a great content. On a technical note, never miss to have those Facebook, Google+, Twitter buttons on your webpage. Display them prominently so people can actually click on them easily if they like your content.
Faiz Ahmed Faiz writes on a couple of subjects including content development and general SEO practices. He works for the leading SEO solution provider, Search Eccentric and more of his thoughts can be found on the blog.